(Portfolio School Campaign)
Fisher Price's Code-a-Pillar teaches children the fundamentals of coding. Since there is a huge gender gap in Silicon Valley, we’re targeting the parents of young girls to give them a head start in preparing for a STEM career.
THE PATH TO SUCCESS
We'll place print ads and decals in stores selling Code-a-Pillar as a retail activation to redirect kids and parents from more “girly” sections of the toy store.
What better place to target kids than at a playground? Place interactive media and decals where kids like to play.
Kids have it easy these days. They can simply grab a device and play. With a digitized version of Code-a-pillar, kids will have to work a little harder to gain access to entertainment on their device.