Code-a-pillar

Fisher Price's Code-a-Pillar teaches children the fundamentals of coding. Since there is a huge gender gap in Silicon Valley, we’re targeting the parents of young girls to give them a head start in preparing for a STEM career.

 
 

THE PATH TO SUCCESS

Place print ads and decals in stores selling Code-a-Pillar as a retail activation to redirect kids and parents from other “girly” sections of the toy store. 

 
 
 
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PLAY DATE
What better place to target kids than at a playground? Place interactive media and decals where kids like to get in fun-mode. 

 
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EARNED MEDIA
Kids, and parents, have it easy these days. Put a screen in their hands anytime and move on. With this digitized version of Code-a-pillar, kids will be forced to work a little harder to re-watch their favorite Paw Patrol episodes for the 300th time.

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My Process