Fisher Price's Code-a-Pillar teaches children the fundamentals of coding. Since there is a huge gender gap in Silicon Valley, we’re targeting the parents of young girls to give them a head start in preparing for a STEM career.
THE PATH TO SUCCESS
Place print ads and decals in stores selling Code-a-Pillar as a retail activation to redirect kids and parents from other “girly” sections of the toy store.
What better place to target kids than at a playground? Place interactive media and decals where kids like to get in fun-mode.
Kids, and parents, have it easy these days. Put a screen in their hands anytime and move on. With this digitized version of Code-a-pillar, kids will be forced to work a little harder to re-watch their favorite Paw Patrol episodes for the 300th time.