HAVE HER BACK

Too many creative women’s backstories include sexual harassment, sexual assault and workplace inequality. As a result, many women have left the industry. In partnership with The 3% Movement, SheSays and EvolveHer, Have Her Back is Golin's progressive stance – and a call out to our entire industry – to welcome female creatives back and propel all women’s careers forward. It’s time we #haveherback.

This campaign was conceptualized and produced by the creative women at Golin. (And Tom too.)

Have Her Back

Have Her Back is Golin’s progressive stance – and call out to our entire industry – to welcome female creatives back and propel all women’s careers forward. Our team of 8 women (and Tom) worked closely with Golin’s former CCO, Caroline Dettman (now founding partner of Have Her Back Consultancy) to launch the campaign.

Every wOMan

We created posters featuring "models", who were actually a photoshop mash up of all our faces.

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SPEAKER EVENT

To follow through with the initiative and spark conversation, Golin hosted speaker events that dived into the hard questions.

COVERAGE

Coverage was very positive and included articles from PR week, AdAge, and the Holmes Report.

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PR WEEK COVER

We even managed to land the back cover of PR Week.

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