Have Her Back
Have Her Back is Golin’s progressive stance – and call out to our entire industry – to welcome female creatives back and propel all women’s careers forward. Our team of 8 women (and Tom) worked closely with Golin’s former CCO, Caroline Dettman (now founding partner of Have Her Back Consultancy) to launch the campaign.
Every wOMan
We created posters featuring "models", who were actually a photoshop mash up of all our faces.
SPEAKER EVENT
To follow through with the initiative and spark conversation, Golin hosted speaker events that dived into the hard questions.
Sneak preview: #haveherback is about to take Manhattan! Yes, we are headed to NYC in July to continue what we started and hear from creative women who want to teach our industry how we need to be treated. And agencies are showing up to learn & share the actions they are taking to prove that they #haveherback. If you are a creative (freelancer, in-house or agency) with insight on what needs to change or an agency leader that is taking – or wants to take- action, this event is not-to-be-missed. Event details to come on wehaveherback.com.
COVERAGE
Coverage was very positive and included articles from PR week, AdAge, and the Holmes Report.
PR WEEK COVER
We even managed to land the back cover of PR Week.
